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Today newspapers like endangered speciesThe following departments 29 and the regions 2the disaster is all full of internal errorsWhen driving conditions change better take the time to change tiresThey can be very numerous and contradictoryIt's expensive but less than an unemployed judgeThus cotton accounts for 40 of textile fibresOnequarter of the gas consumed in the EU comes from RussiaOf course different even conflicting analysesFind the articles of the series of summer onIn presenting the selection of the official of the 62nd Edition of the Cannes Festival competition, which opens its doors this evening on 24 may, Thierry Frémaux, its Director General, warned: "this will be a festival that does not ignore that the world is in crisis." Market the film, who lives in the shadow of the event will be, him, not entirely untouched by the global economic turbulence. Indeed, in contrast to the film Festival independent Sundance, in Colorado, who, in January, recorded a decline in attendance two-digit, Cannes should allow almost all world than in other years. "A society which is not in Cannes is concerned about the qu'en-dira-t-on." "It's all the strength of the first festival of the world," notes Jérôme Paillard, Director of the film market. As in 2008, more than 250 exhibitors are expected. And the crisis has not really depleted the film offer which will be offered to purchasers of the planet. Between 4,000 and 5,000 feature-films, project or just completed, will be presented, including 20 American.
But, between buyers and sellers, horse-trading may be tougher than in the past. Result of the crisis of credit, on a sample of 1,500 projects, the amount of budgets would be down 15 on average, with quotes brought back less than $ 6 million. Producers have adapted to a new deal where distributors have less money to spend. "They still have much need for films, but they have more necessarily the same cash, which could lead them to concentrate their purchases on cheaper productions", note Jérôme Paillard. And because, in many countries, private television stations, faced with the fall of advertising, reduce their purchases, DVD sales are receding, while the revenues of the Internet, always marginal, offset. These trends should be in the Cannes market. In Europe, the good operating room last year except in Italy and Spain, where attendance has dropped respectively by 7.8 and 4.1 should however support sales.
American domination
What have liked the European spectators in 2008 Always American films. They have maintained a market share of 63.2, according to the European Observatory of audiovisual, and even 70 cash co-productions with the Europeans. And it is "Mamma Mia!", production us, which attracted the largest number of viewers, with 33.7 million entries, followed by James Bond "Quantum of solace" (about 27.5 million). The European cinema market share remains at its highest level, to 28.4.
The France is the good student, with 12.6 of the entries in the room in Europe. Thanks to the "Ch'tis". With more than 24 million viewers, the comedy of Dany Boon puts in the sixth position of the most seen films in Europe. "Asterix at the Olympic Games" is, for its part, the thirteenth place. In 14 countries, including the France and the Germany, national production, note the Observatory, has conquered market shares of its own territory. In this context, the European production reached a new record in 2008, 1.145 feature films produced, drawn by the vitality of French, Italian and Spanish films.
